THE FUTURE IS FEMALE! THE NEW MODERNITY – SIMPLY ME.
The Pre Spring/Summer 2018 collection presents the new STRENESSE, which means casual elegance for the 21st-century woman. A woman for whom timeless designs and confident style are central to her outlook on life. The Pre Spring/Summer 2018 collection is made for the woman with a distinctive take on fashion and her own self-image, always reflecting the Zeitgeist.
Her affinity for elegance has coalesced with an effortlessly casual chic, making cashmere and blue denim staples in her wardrobe. Combined with a luxurious silk blouse, the new ‘easy tailoring’ suit in a refined, lightweight jersey returns as a must-have piece. Silhouettes range from calf-length skirts, A-line silk dresses to chunky knits. The collection’s subtle austerity forges a link to the present day, a time in which the blurring of gender boundaries is taken as a given.
The colour palette takes in finely tuned frosted pink hues, sporty shades of blue and sand, as well as colour essentials: navy and black. The print is characterised by a floral miniature pattern in shades of blue which, with its subtle colouring and sportswear sensibilities, is perfect for everyday wear. The STRENESSE Pre Spring/Summer 2018 collection was presented to retail and press in a unique way of a fashion-vernissage in Munich and Dusseldorf. The presentation will also be shown in Milan, Japan and the USA.